So, you finished a logo and now you need to showcase it. Perhaps it goes into your portfolio, on Behance or Dribbble, or perhaps you need to present it to a client. Either way, how you present it can be important because it will add to the overall impression of your design. Presenting a stunning logo in a bad way will make the logo look less impressive, and presenting a half-decent logo in a visually appealing way, will make the logo look far more impressive. Worst case scenario, your logo might be perceived as amateurish and bad, even if it’s really good, so spend some time on the way you showcase it, it will be time well spent.
Whitespace is crutial!
The absolute most important thing to remember when presenting a logo is to give it enough room to breathe, and you do this by adding white space (negative space) around it. There are no rules to how much white space you need around a logo, but it’s better to add too much, than too little, because you really need to go to the extreme before too much, is actually too much.
In the examples below you can see the difference between good and bad use of whitespace, and the effect it has on the logo. The purpose of whitespace is to separate the logo from everything else, so you don’t get distracted when viewing it. Even if you don’t want to create fancy presentations of your logos, you have to at least pay attention to the whitespace.
One of the easiest ways to make your presentation just a little more interesting is to make an inverted version and place it next to the original. This works really well if your logo is solid black, but even if your logo has colors you can use this method. Not only does this make it more interesting to look at, but it also serves the purpose of showing how the logo can look in different contexts.
Guidelines and measurements
Another popular method of showcasing your work, is to have visible guidelines. This method isn’t appropriate for all occasions, but if you have the opportunity to show multiple images, this is one way to spice it up, while showing a little bit about how the logo is created.
If you’ve used the Fibonacci sequence (Golden ratio) to create your logo, you can take this a step further, by showing you how you have used it. Just like the simple guidelines, you might think that nobody cares about this, but aside from it looking visually more interesting, adding guidelines, and showing the use of the Fibonacci sequence especially, will likely impress the viewer, because suddenly the development of the logo will seem far more complicated.
Many logos are created by combining different elements, and just like showing guidelines and measurements, this is a great opportunity to impress the viewer and give them, almost a behind the scenes look at how you work.
Backgrounds and mockups
Adding a background image to your logo presentation can also make a huge difference with little effort. Just make sure that the image relates to the subject, it doesn’t steal focus from the logo, and that parts of the logo don’t disappear into the background, for instance, if the logo is white, and there is a white patch behind it on the image. Two easy ways of going about this can be to desaturate the image partially or completely, and either darken or lighten it up a lot.
Using mockups to showcase your logos is also a great way to show how it looks in the real world. Adding context using a mockup will oftentimes also make it easier for the client to see the potential of the logo. There are plenty of free mockups available to download around the web, but if you want to make sure that your mockups haven’t been used a million times by others, you can also buy premium mockups, and make your portfolio a bit more unique.
Using multi-frame layouts can be a great way of showcasing your logo if you are limited to a single image, or you just want to draw more attention to it and make it more intriguing for the viewer.
Multi-frame layouts are particularly popular when showcasing your work on social media, such as Instagram and Dribbble, and a 3 frame division is usually a safe way to go about it. Combine different ways of showcasing the logo, so it’s not simply just three frames with the main logo, but with different background colors.
Here are two examples of a multi-frame layout, but the possibilities are endless, and you can style them to fit any type of logo and expression.
A quick bonus tip when showcasing your logo is to consider using dark grey instead of black. This simple trick can make a huge difference in how stylish the logo look, and you get the best result when the grey is just dark enough to still be perceived as black, even though it’s not.
Just do it!
Obviously, there are endless ways of showcasing your logos, these are just some basic examples and tips to get you started. Use your imagination, look at how other people do it, and always make sure to go the extra mile to present your work the best way possible.