The meaning of color

This is not a comprehensive lesson in color theory, quite the opposite actually. Consider this your online notes on the meaning of the different colors, and come back to it whenever you are in doubt and need a quick overview of them all. If you want to learn more about the theory of color, stay put for a future lesson on the subject.

The list will be composed of keywords, rather than detailed descriptions and explanations, so you quickly can skim through each. Note that multiple colors can have the same keyword attached to it and that this is not a mistake.


Action, energy, speed, attention, assertive, confident, energizing, stimulating, exciting, powerful, passion, drive, courageous, strong, spontaneous, determined, danger, war, desire, love


Romance, love, friendship, feminine, compassion, immature, playful, admiration, caring, nurture, acceptance, calm, tenderness


Sunshine, joy, tropical, enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, stimulation, adventurous, balance, warmth, vibrant, expansive, flamboyant, demanding, attention


Youth, fun, joy, sunshine, cheerful, energy, optimism, enthusiasm, confidence, creativity, challenging, academic, analytical, wisdom, logic, intellect, positivity, spontaneity, happiness, opportunity


Safety, harmony, stability, reliability, balance, nature, growth, freshness, fertility, safety, vitality, renewal, restoration, sympathetic, compassionate, nurturing, generous, kind, loyal, adaptable


Trust, responsibility, honesty, loyalty, security, stability, wisdom, confidence, intelligence, faith, truth, peace, harmony, conservatism, order, cleanliness, immortality, masculinity, protection, tactful, reliable, caring, idealistic, orderly, authority, devotion, contemplation, calm, honor, melancholia, depth


Imagination, spirituality, compassion, sensitivity, mystery, royalty, power, nobility, luxury, ambition, wealth, extravagance, wisdom, dignity, independence, creativity, mystery, magic, spirituality, ceremony, transformation, enlightenment


Earth, home, outdoors, reliability, comfort, endurance, stability, simplicity, honesty, natural, down-to-earth, wholesome, practical, approachable, friendly, stable, structured, supportive, protective, sensual, reassured, sincere, quality, relaxing, genuine


Neutral, practical, conservative, formal, quiet, safety, reliability, intelligence, melancholy, modesty, dignity, maturity, soundness, functionality, impartial, professional, classic, solid, stable, calming, reserved, elegant, dependable


Power, control, authority, discipline, elegance, mystery, sophistication, formality, wealth, fear, anonymity, depth, style, remorse, sadness, anger, underground, grief, death, protection, comfort, strong, contained, seductive


Goodness, innocence, purity, virginity, perfection, safety, purity, cleanliness, faith, reverence, peace, humility, precision, youth, equality, complete, whole, simplicity, immaculate, pristine