The meaning of color

Every color conveys a lot of emotions and deeper meanings, and there is a lot of theory behind color. This guide skips the theory to give you a quick overview of the main colors and what they mean, presented in the form of keywords for faster skimming.

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Nothing is important

White space, or empty space, is as important an aspect of logo design, and any other type of design for that matter, as anything else. The absence of white space will, among other things, create clutter, so it’s important to design your white space too.

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