Daily Logo Workout

Company Overview

Company Name: Twilight Treasures

Industry: Jewelry and Accessories

Background: Twilight Treasures was established in 2014 with a passion for creating exquisite, handcrafted jewelry pieces that embody elegance and sophistication. Our mission is to provide customers with timeless treasures that celebrate life's special moments. We value craftsmanship, quality materials, and personal expression through jewelry.

Target Audience

Demographics: Adults aged 25-55, predominantly female, located in urban and affluent suburban areas, with a middle to high income level.

Psychographics: Individuals who appreciate fine craftsmanship, value unique and personalized jewelry, and seek pieces that reflect their individuality and style. They are likely to have a penchant for luxury and are willing to invest in high-quality, enduring pieces.

Brand Positioning

Brand Personality: Elegant, timeless, luxurious, and personalized.

Design Preferences

Style: Classic and sophisticated with a touch of modern elegance.

Colors: Jewel tones such as deep blues, emerald greens, and rich purples, with accents of gold or silver to enhance luxury and prestige. Avoid overly bright or neon colors.

Imagery: Consider incorporating elements like gemstones, intricate patterns, or a stylized twilight sky. Avoid overly simplistic or generic jewelry icons.

Additional Notes

We would like a logo that conveys the essence of luxury and craftsmanship. A version of the logo that includes the tagline: "Capturing Elegance, Illuminating Moments" would be appreciated.